100 Layer Cake Substack: Introducing Behind the Veil


Hello associates, Amanda right here! Are you able to imagine 100 Layer Cake has been right here for 15 years?! Sure, and right here’s proof: our first put up ever again in 2009! We are actually approaching our 5,000th put up (which, really, doesn’t even embrace the motherhood and household content material we shared on our different web site 100 Layer Cakelet for years). And to have a good time, we’re launching a Substack e-newsletter referred to as Behind the Veil, as a solution to share all we’ve realized alongside the best way. Comply with us proper right here to listen to why we began 100 Layer Cake all these years in the past, our fave moments (and developments), plus, a peek at the place we’re at now.

We’ll nonetheless be posting right here as at all times, however for many who need to be extra concerned within the 100LC group, we’re excited to supply member-only content material as effectively! Substack permits us to attach a bit extra deeply with our associates and followers, not solely with a e-newsletter however a reside chat, suggestions, and member-only perks.

So far as the kind of content material, consider Behind the Veil as a sensible sister to 100 Layer Cake—she dives beneath the floor of weddings and life-style with Q&As, chats (ask her something, or ask her associates!) and in-depth guides. It’s a more in-depth peek into all that goes into these fairly photographs all of us obsess over. We’ll additionally share unique (learn: accessible nowhere else) curated procuring guides for style, entertaining, and residential, in addition to pattern stories and journey concepts.

I’ve had the pleasure of discovering and curating inspiration, ideas and assets for our on-line group for 15 years (!) and I couldn’t be extra thrilled to be a small a part of your occasions, massive or small. I can’t wait to indicate you what now we have in retailer for this new platform. You may join a free, or paid e-newsletter subscription right here:

PHOTO: JOSE VILLA

Having been reporting on weddings since 2009, we’ve realized the ins and outs of the business from each views: the engaged couple, and the marriage distributors liable for bringing their imaginative and prescient to life. And we LOVE it. We love listening to a pair’s story whereas attending to see how the insanely artistic business skills that pop up within the 100LC inbox labored tirelessly to carry that story to gentle in essentially the most pleasant and provoking methods. We’ve by no means stopped being an awe of the expertise that comes by means of that inbox!

On this new enterprise, we’re leveling up the dialog with a hub of assets for these planning particular occasions of their private lives, and for many who need to do it professionally.

Whether or not you’re a bride-to-be determining easy methods to get began with wedding ceremony planning, a marriage vendor trying to break into the business, otherwise you’re merely keen on design developments and well-styled soirees (oh, you too?) you’re in the best place.

PHOTO: JOSE VILLA / FLORAL: KELLY LENARD

PHOTO JOSE VILLA / DESIGN: EASTON EVENTS AND MINDY RICE

Our weddings, events, initiatives, merchandise, and recommendation are all handpicked and thoughtfully shared in a means that we all know to resonate finest with our discerning viewers of {couples}, wedding ceremony Professionals, marrieds, non-marrieds and oldsters. All walks of life come to 100 Layer Cake for inspiration, concepts, and naturally – love tales. Here’s what you’ll be able to anticipate finding right here, on our Substack.

  • First Look – our tackle the most recent developments and happenings in weddings + occasions
  • A month-to-month must-have procuring column with the most recent developments and gross sales
  • Giveaways, low cost codes, and extra enjoyable surprises
  • Our month-to-month Coloration Board that includes trending wedding ceremony and seasonal entertaining colours (and the way you may use the design past the large day)
  • The Month-to-month Slice – Our editor’s be aware from 100LC founder Amanda Dawbarn overlaying all issues present in occasion design, residence, style, and journey
  • Q&A: Clear discussions with REAL {couples} and REAL distributors on all the things from what venues price in your space to easy methods to discover the right tailor—you ask, and our group will reply
  • Suggestions for Occasion Professional success within the occasions business, together with interviews with award-winning prime occasion professionals on consumer administration, pricing your companies, and getting acknowledged as a frontrunner in your area
  • Entry to the complete archive and skill to hitch these discussions and extra!

A $6/month subscription offers you entry to the entire above, however if you happen to’re not able to improve to paid but, you’ll nonetheless obtain the occasional public put up in your inbox. So make sure you subscribe and select the membership that’s best for you!

Our hope is to create a group that goals huge and helps one another discover methods to make on a regular basis a bit of extra just like the “huge” day—stuffed with magnificence, love, and many good occasions. We’ll see you on Substack!!!



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