Bejewelled timepieces for new-age brides
Between the hustle of getting ready for the big day and making a grand entry, there’s one thing a bride keeps an eye on – time. With the desire to stick to muhurat timelines, a bride is often seen asking for time updates. As bridal ensembles rarely come with pockets to keep a phone, an elegant jewellery watch can be a great addition to the look – a functional yet pretty accessory for brides.
Sun, 2 Mar 2025

Jewellery watches double up as bracelets’
Gaurav Mehta, founder of Jaipur Watch Company which launched their bridal collection recently, says, “Brides are increasingly opting for jewellery watches. Brides can consider watches that complement their bridal attire. They want to have diamonds and precious stones like rubies, sapphires, or emeralds. Leather or pearl-encrusted designs are among other watches brides choose, with favourites including mother-of-pearl, guilloche, or decorative engraving and dials with understated accents of gemstones.”
Incorporating a bejewelled timepiece into bridal attire offers a harmonious blend of tradition and modernity, providing both elegance and functionality. New-age brides are increasingly gravitating towards watches that not only complement their wedding ensembles but also serve as lasting keepsakes.
Emerging Trends in Bridal Timepieces:
Gemstone Embellishments: Brides are opting for watches adorned with diamonds and precious stones like rubies, sapphires, or emeralds. These embellishments add a touch of luxury and can be tailored to match the wedding theme or personal preferences.
Customized Designs: Personalization is at the forefront, with brides seeking bespoke designs that reflect their individual style. This trend allows for unique creations that resonate with the bride's personality and story.
Cultural Inspirations: Drawing inspiration from rich cultural heritages, some collections feature intricate craftsmanship reminiscent of traditional jewelry, offering a seamless blend of classic and contemporary aesthetics.
Notable Bejewelled Timepieces for Brides:
Jaipur Watch Company's 'Brides of Jaipur' Collection: This collection is intricately crafted, drawing inspiration from Rajasthan's rich jewelry traditions and centuries-old craftsmanship.
Olivia Burton's Bejeweled Bracelet Watch: Featuring a gleaming sunray dial framed by a chain-link border and a dazzling crystal bezel, this watch offers a modern yet timeless appeal.
Piaget's Luxury Timepieces: Renowned for crafting exquisite watches since 1874, Piaget's creations are a testament to dedication to craftsmanship, using gold to create timeless pieces.
Considerations for Selection:
When choosing a bejewelled timepiece for your wedding day, consider the following:
Cohesion with Bridal Attire: Ensure the watch complements your dress and overall jewelry ensemble, creating a harmonious look.
Comfort and Fit: Given the length of wedding ceremonies, select a watch that is comfortable for extended wear.
Heirloom Potential: Opt for designs that are timeless, allowing the watch to be cherished and possibly passed down through generations.
By thoughtfully selecting a bejewelled timepiece, new-age brides can enhance their wedding attire with a piece that embodies elegance, personal significance, and enduring beauty.
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