International luxury giants target India’s booming wedding sector as spending soars
India's wedding market has always been known for its opulence, extravagance, and unmatched cultural significance. As the world’s largest market for wedding-related goods and services, the country has become a hotspot for luxury brands looking to tap into the burgeoning demand for high-end clothing, jewellery, venues, and accessories.
Tue, 18 Feb 2025
From intricate flower arrangements to bespoke fashion, wedding budgets in India often run into lakhs, and in many cases, even crores of rupees. This growing trend has now caught the attention of global luxury players, with brands like Bvlgari leading the charge.
India's wedding industry has experienced remarkable growth, with an estimated annual value of $130 billion, making it the second-largest globally, trailing only China. This expansion is driven by approximately 8 to 10 million weddings each year, encompassing a wide range of budgets and traditions.
Recognizing this lucrative market, international luxury brands are increasingly focusing on India's wedding sector:
Jewelry Brands: Renowned names like Cartier, Bulgari, and Tiffany & Co. have established a presence in India, aiming to cater to the high demand for bridal jewelry.
Fashion Houses: Global fashion brands are launching exclusive collections that blend international styles with Indian cultural elements, appealing to modern brides seeking unique ensembles.
Luxury Watches: The demand for premium timepieces has surged, with Swiss watch exports to India increasing by 20% in value in 2024.
This strategic shift by luxury brands underscores the significance of India's wedding market, which continues to thrive and attract global attention.
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