Marriage ceremony PR Ideas for Planners

Meghan Ely, OFD Consulting

For those who’re a planner with a lofty to-do checklist, jam-packed marriage ceremony weekends, and restricted time for a lot else — relaxation assured, you’re not alone. Public relations, specifically, can seem to be a time-consuming course of that always finds its approach to the again burner. In actuality, PR may be the important thing to unlocking elevated model consciousness and extra income (!) and boosts your repute in a means that places you entrance and heart within the eye of your perfect shopper.

So, how will you streamline your PR efforts in a manageable and efficient means whereas tackling shopper work? Let’s break it down.

First: what are your targets?

Earlier than we leap to pitching, ask your self what are my targets? Are you trying to enhance your earnings so that you could breathe a bit simpler? Are you hoping to pivot into a brand new market? Do you wish to appeal to inquiries which are a bit extra you?

The beauty of PR is that every one of these items are attainable with the best formulation. Nonetheless, there isn’t a one-size-fits-all resolution for planners such as you. Your objective of positioning your self as an business skilled goes to have a unique path than somebody that’s aiming to showcase their greatest weddings on the weblog of their goals.

Craft your media plan

When you’ve recognized your targets, it’s time to brainstorm a media plan. Bear in mind, this largely depends upon what your intentions are. If you wish to break into the schooling sphere, you’ll wish to concentrate on podcast alternatives and business retailers to enchantment to different professionals. If you need your efforts to be extra client-facing, contemplate engaged on marriage ceremony submissions and pitching your self to writers that faucet into marriage ceremony recommendation and traits for {couples}.

It’s vital to know your choices relating to creating a listing of media retailers to focus on. Think about the fundamentals:

• Is my perfect shopper studying this?
• Are potential enterprise referrals studying this?
• Does this publication settle for submissions?
• Does the content material align with my experience?

For instance, NY Instances and Vogue are wonderful press wins, however it received’t essentially put you in entrance of your target market, particularly in your native market.

On the point of pitch + submit

Now, for the thrilling half: gearing as much as pitch. Throwing issues on the wall and seeing what sticks for a fast press pickup isn’t sensible; strategic pitching takes persistence and creativity. Maintain it brief and easy when connecting with a author or podcast host, and ensure your experience is well timed and related (and never one thing they’ve coated already).

For those who’re going after a marriage submission, just remember to’re prioritizing and assembly the entire editorial deadlines and tips. As a planner, you could have a singular perception into the entire small particulars of your couple, so don’t depart any stone unturned, and be thorough in speaking together with your fellow distributors alongside the best way.

Promote your victories

When you’ve secured a brand new press win (congrats!), that is your probability to share it throughout social media, add it to your web site, and thank the media individual and publication that featured your work. A easy ‘thanks’ and promotion can go a good distance in constructing a brand new relationship with them. Plus, potential purchasers like to see such a model credibility when weighing their choices to rent a planner.

Once you’ve hit your stride with PR and get the cling of it, it’s all about maintaining the momentum. The busy season can get powerful, however including PR into your workflow brick by brick will repay while you begin seeing outcomes.

Meghan Ely is the proprietor of the marriage PR company agency OFD Consulting. Ely is a sought-after speaker and a self-professed royal marriage ceremony fanatic.

Associated Posts